Who are we?

In 2017, Awelin embarked on a journey fueled by the market insights gained by founder Anton Wetterlöf in his role as CMO & e-commerce manager at Daniel Wellington. With a profound understanding cultivated through five transformative years at the helm of a thriving watch brand, Anton discerned an unmet yet immediate need. This gave birth to Awelin, an agency crafted to bridge the gap in specialized digital business development.

Meet the Team

  • Axel Fridén

    Head of E-commerce

    axel [at] awelin.com

  • Lisa Wetterlöf

    Senior Digital Marketing Specialist

    lisa [at] awelin.com

  • Khalid Ishak

    Digital Marketing Specialist

    khalid [at] awelin.com

  • Victoria Persson

    Head of Digital Marketing

    victoria [at] awelin.com

  • Rasmus Lundqvist

    Senior Digital Marketing Specialist

    rasmus [at] awelin.com

  • Filippa Trajkovski

    Content Marketing Specialist

    filippa [at] awelin.com

  • Anton Wetterlöf

    CEO & Founder

    anton [at] awelin.com

  • Eric Schillström

    Partner & Head of Growth

    eric [at] awelin.com

  • Åsa Järviken

    Åsa Järviken

    Digital Marketing Specialist

  • Jakob Peterson

    Growth Analyst

    jakob [at] awelin.com

  • Erik Bertilsson

    COO & Partner

    erik [at] awelin.com